Search Engine Marketing

Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I reached out to Fishkin to dig deeper into the implications of his new analysis and some of the insights he […]

A mere 148 keywords account for 15% of all Google searches. That’s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms released today by Rand Fishkin of SparkToro, based on data provided by Datos. (Disclosure: Datos, like Search Engine Land, is a

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex.  Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads requires labor-intensive data downloads and spreadsheet analysis to uncover meaningful trends. Our research at Adalysis (disclosure: I co-founded the company) addresses this challenge. With access to unique datasets through our

PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different. Testing is about optimization – refining what’s already in play – while experimentation is about discovery, helping you explore bold ideas and validate strategic shifts.