Search Engine Marketing

Google is facing a potential €2.97 billion ($3.3 billion) antitrust lawsuit in Italy, accusing the tech giant of stifling competition through anticompetitive practices. The lawsuit, filed by Moltiply Group, claims Google used its dominance in the search engine market to undermine the growth of its rival price comparison platform, Trovaprezzi.it, operated by Moltiply subsidiary 7Pixel. […]

Google has released a detailed Q&A for advertisers to clarify how its new AI Max tool works, addressing key questions around performance, control, and automation in search advertising. With the rollout of AI Max, a suite of ad tools powered by generative AI and search intelligence, the company is pitching it as the future of

Users who arrive on websites from LLMs are generally less likely to engage than those from traditional organic search. That’s according to a new study published today by Dan Taylor of SALT.agency. This new data seems to challenge claims by Google and Microsoft Bing that citations from AI search results result in higher-quality clicks. Why

Google updated its Google image SEO best practices help document to recommend that you use the same image file name URL for the same image, even if you place that same image on different pages on your site. Google said you should do this to save with your site’s overall crawl budget. What Google changed.