Search Engine Marketing

Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns. This feature allows users to initiate conversations with businesses […]

Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President of Search & Site Experience at iQuanti for SEO Beyond Just the Ten Blue Links! He’ll share a data-driven SEO 2.0 framework designed to help

Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and Google Search handles 373 times more searches than ChatGPT, according to a new analysis by SparkToro co-founder Rand Fishkin. Why we care. Many search

ChatGPT Tasks might be the most underrated tool in SEO today. It can turn a single employee into a vast team – but only if you know how to use it. And in this article, you’re about to see the future of SEO. What is ChatGPT Tasks? ChatGPT Tasks is a tool within ChatGPT designed

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session.  500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people.  This article aims to set the record straight. Meta Ads 2025 health restrictions: Context and regulations Meta is doing its best to comply with regulations (think HIPAA in

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event Vidhya Srinivasan, Google’s VP of Ads, shared a letter