Search Engine Marketing

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video Action Campaigns. The big picture. These changes represent Google’s push for advertisers to create more engaging visual content and better measure its performance against social

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset Read More »

Automate SEO analysis with Google Sheets, GSC & ChatGPT API

SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations.  This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API to streamline SEO audits and gain AI-powered insights. With this tool, you’ll be able

Automate SEO analysis with Google Sheets, GSC & ChatGPT API Read More »

How to use SEO to enhance your visibility within a specific geographic area

SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally.  However, a one-size-fits-all approach won’t effectively attract customers in specific regions. To stand out in a particular geographic area, you must implement localized SEO strategies tailored to local search behavior, competition, and cultural preferences. This article explores key

How to use SEO to enhance your visibility within a specific geographic area Read More »

Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman

Discover the top 16 best practices for a successful website migration. Avoid SEO performance issues and maximize the benefits of your site changes. The post Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls appeared first on Search Engine Journal.

Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman Read More »