TikTok is now integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will […]
TikTok partners with Amazon for in-app shopping Read More »
Are you tired of content creation bottlenecks and struggling to keep up with audience demands? It’s time to revolutionize your approach. Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automation where they’ll unveil how AI and automation can transform your content creation process.
Transform content creation with AI and automation by Edna Chavira Read More »
Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign management more efficient for advertisers using Display & Video 360. Key details: The SDF QA
Google rolls out Structured Data Files QA format for Display & Video 360 Read More »
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business. This article explores the latest trends, tools and strategies to help you navigate the evolving
How to succeed in the era of AI-driven search advertising Read More »
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl). I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. Commonly used
Evaluating technical SEO data: Key segmentation approaches Read More »
Get started on your social media career path with our guide. Learn how to break into the industry and become a successful social media marketer. The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.
Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras Read More »
Unlock the power of AI content checkers to ensure original, high-quality content. Discover the top AI content checkers for 2024 and detect plagiarism with ease. The post The 6 Best AI Content Checkers To Use In 2024 appeared first on Search Engine Journal.
The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst Read More »
Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders.
How to Create an Effective SEO Report in 2024 (+ Free Template) Read More »
Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. The post Google Warns: URL Parameters Create Crawl Issues appeared first on Search Engine Journal.
Google Warns: URL Parameters Create Crawl Issues via @sejournal, @MattGSouthern Read More »
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. The post Google’s Mixed Messages: Does Googlebot Really “Follow” Links? appeared first on Search Engine Journal.
