Search Engine Marketing

The marketing measurement picture as we head into 2025 is complicated.  Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background.  Ad platforms have released new functions to help with measurement even as they’ve scaled back some data collection methods. Perfect PPC measurement

Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight videos—its TikTok-style feature—provided the videos are at least one minute long. What’s changing. The update simplifies Snap’s monetization offerings across Spotlight and Stories, which first introduced revenue sharing. As part

If you’ve spent time in SEO forums or reading SEO blogs, you’ve probably heard someone scream, “Use schema!” like it’s the magic key to all things AI.  But here’s the reality: AI-driven tools like ChatGPT search don’t need schema to understand your content.  Unlike traditional search engines that rely on structured data to “read” and

Google has published official help documentation on faceted navigation, which you often see on e-commerce sites, article sites, event sites and more. Google said, if not done right, it can lead to your site generating infinite URL spaces, which can harm your site by causing overcrawling and slower discovery crawls. What Google said. Gary Illyes

During my SMX Next session, I explored audience saturation to help you avoid that trap. Here’s what I covered then and an overview of what you’ll find below: What is audience saturation? How to monitor audience saturation. Five solutions to overcome audience saturation. Real-life case studies. What is audience saturation? Audience saturation, at its core,