Search Engine Marketing

ChatGPT search vs. Google: A deep dive analysis of 62 queries

The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google.  This is a difficult question to answer, and in today’s article, I will provide some insights into how to do just that.  Note that our understanding is that the technology that makes it possible for […]

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SEO noise vs. SEO signals: Distilling what truly impacts rankings

Keeping up with new developments in the SEO industry can be daunting.  With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s hardly any time to pause and reflect on what these changes mean for an online business.  This is unfortunate, as many of these updates have

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