Search Engine Marketing

Google Chrome Adds Visual Search, Tab Compare, & Smart History via @sejournal, @MattGSouthern

Google Chrome introduces new features: desktop visual search, product comparison tool, and natural language history search, enhancing user experience and browsing capabilities. The post Google Chrome Adds Visual Search, Tab Compare, & Smart History appeared first on Search Engine Journal.

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Digital ad prices rise across channels as performance holds steady

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Higher ad prices drove most of

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Reddit CEO to Microsoft and AI search engines: Pay for our content

Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,”

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Video Advertising Metrics & Brand Advertising With Greg Jarboe via @sejournal, @theshelleywalsh

Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness. The post Video Advertising Metrics & Brand Advertising With Greg Jarboe appeared first on Search Engine Journal.

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Mastering AI in search: Best practices and future trends

In the evolving world of SEO, staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For

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