Search Engine Marketing

Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.

A recent Ahrefs blog post claimed that Google is “stealing” international search traffic by automatically translating foreign-language content and serving it through its own infrastructure, bypassing the original publisher’s site. This bold accusation sparked debate across the SEO and publishing communities. The implications are serious. But as with most things involving Google, the reality is […]

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Google adds loyalty programs support to organization structured data

Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member account. Google is now offering new structured data support under the organization schema to specify this special loyalty pricing within Google Search. What Google

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How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation

Advertisers are facing mounting pressure to produce high-quality images and videos at scale.  Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery

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Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority

AI is fundamentally reshaping SEO, digital PR, and brand visibility – and how users discover and engage with brands.  To help make sense of some of the ongoing changes, I interviewed Kelsey Libert, co-founder of Fractl. Some of the topics covered in our interview: How to get ahead in a time of exponential AI change. How

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Google Ads may pause your account for manager violations

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any

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