Search Engine Marketing

What counts as a “good” conversion rate in 2025? by Digital Marketing Depot

If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can reshape how you interpret your landing page performance. This free report doesn’t just give you

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Google partners with Roblox on video ads

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The

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Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed via @sejournal, @MattGSouthern

JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search. The post Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed appeared first on Search Engine Journal.

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Indexing and SEO: 9 steps to get your content indexed by Google and Bing

Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why? Because your content can’t compete until it’s indexed. Whether the selection system is ranking or

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