Search Engine Marketing

Advertisers are facing mounting pressure to produce high-quality images and videos at scale.  Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery […]

AI is fundamentally reshaping SEO, digital PR, and brand visibility – and how users discover and engage with brands.  To help make sense of some of the ongoing changes, I interviewed Kelsey Libert, co-founder of Fractl. Some of the topics covered in our interview: How to get ahead in a time of exponential AI change. How

The SEO industry is undergoing a seismic shift – one shaped not just by algorithms but also by evolving user expectations.  At the heart of it is a radical transformation in how people search, and Google is adapting in real time. Between the 2025 Google I/O Keynote and meetings with search experts and engineers, it’s

President Trump is expected to extend the deadline for TikTok’s forced U.S. divestiture for a third time, according to reports. This news comes during high-stakes trade talks between the U.S. and China. Catch up quick: A U.S. law requires TikTok’s Chinese parent, ByteDance, to sell the app to American owners or face a ban. The

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any

By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people:  Advice. Inspiration. Real experiences. Unfiltered recommendations.  Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is