Search Engine Marketing

Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.

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Google Lens, Discover, and Voice Search serving issues

Google has confirmed a content serving issue with Google Discover, Google Lens and voice search for some users. What Google said. Google wrote: “There’s an ongoing issue with serving Google Lens, Discover, and Voice Search results that’s affecting some users. We’re working on identifying the root cause. The next update will be within 12 hours.”

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Google to drop support for several rich result types to simplify the search results page

Google will be dropping support for several structured data markup elements in order to simplify the search results interface. Specifically, Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing will no longer show rich results in the Google Search results. Why are they being removed. Google said they “believe

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12 actionable tips for the Google AI Mode era

Optimizing for Google AI Mode (and AI search in general) isn’t just business as usual for SEO professionals.  But it also doesn’t necessitate a deep technical understanding of vector space or dense retrieval models.  Instead, it calls for recognizing and addressing the evolution of both Google Search and user behavior.  This means adapting existing SEO

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Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well via @sejournal, @navahf

Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well appeared first on Search Engine Journal.

Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well via @sejournal, @navahf Read More »

5 LinkedIn Ads tests to run to drive growth

Convincing B2B brands to test LinkedIn Ads is getting easier as Google’s CPCs continue to rise.  For its part, LinkedIn has helped make a case for itself with some much-needed updates lately, including UX improvements in Campaign Manager and some measurement functionality, including CAPI (finally) and a new revenue attribution report. So, assuming you’re working

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