Search Engine Marketing

Google Ads to show ads in the top ads position, also in the bottom ads position

Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions throughout the search results. With this change, Google also reminded us

Google Ads to show ads in the top ads position, also in the bottom ads position Read More »

DOJ unveils plan to end Google’s illegal search monopoly

The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default search payments. The remedies. They break down into five categories meant to enable and increase competition: Distribution remedies. This would mean ending payments

DOJ unveils plan to end Google’s illegal search monopoly Read More »

New data: Google AI Overviews are hurting click-through rates

Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks, particularly for top-ranking, non-branded keywords. That’s according to two new data studies from SEO tool

New data: Google AI Overviews are hurting click-through rates Read More »