Search Engine Marketing

Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform. Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites […]

As Google, OpenAI, and other AI platforms reshape the future of search, marketers seem unsure whether to run, walk, crawl, or just watch it all happen right now. That’s according to findings from a new BrightEdge survey of 750 search, content, and digital marketers. “Marketers are caught in the eye of the AI search storm.

Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle. One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more

Executives juggle countless priorities, and time is always in short supply. Yet when presenting PPC results, many strategists fall into the trap of overloading them with details they neither need nor want. Tailoring your delivery to the audience is always important, but when that audience is a VP or C-suite leader, it’s essential. Their time

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, marketing often defies this logic. Some efforts multiply the effects of others.  And in some cases, combined initiatives create outcomes that are greater than the

White label link building is a math problem. If your client’s target page requires 40 high-authority backlinks to boost their search engine rankings, they’ll never reach their goal with just three links a month.  I’m Travis Bliffen, CEO of Stellar SEO, a 2024 Inc. 5000-ranked white label link building agency. We’ve built over 25,000 links

A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize. The report breaks down:

Google has a new feature it is testing named “Preferred Sources.” This feature lets you star sources within the Top Stories section of Google Search, and then Google will use that information to show more stories from that starred source. So if you like this site and star it, Google will show more content from