Search Engine Marketing

Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while offering advertisers a clearer view of what drives their performance. Performance Max has become a go-to tool for advertisers leveraging Google’s […]

U.S. courts have ruled that Google operates as a monopoly, a conclusion that likely surprises few, given that it: Dominates web search. Controls over half of the mobile market. Wields significant influence over online tools like maps, email, and media.  The Department of Justice proposed breaking up Google as a potential solution.  To add to

Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue reporting to Nick Fox, senior vice president of knowledge and information. Srinivasan’s appointment signals Google’s continued

Large language models (LLMs) are changing how people search for information online, challenging traditional search engines and reshaping how brands connect with their audiences.  As LLMs like ChatGPT and Google Gemini gain prominence, businesses must adapt to a landscape defined by conversational AI, zero-click results, and new consumer behaviors.  Here’s what this shift means for

We are at a uniquely and historically weak moment for Google. The quality of their results has even non-SEOs complaining, against a backdrop of being found illegally maintaining a monopoly and losing market share.  It’s more possible than ever for another search engine* to replace Google.  But there’s a reason that no one has been

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the breadcrumbs showing on the desktop search results. This is rolling out today in all languages and regions where Google Search is available, the