Search Engine Marketing

More than a third of consumers – including nearly 4 in 10 Gen Z users – have ditched Google Search in favor of Pinterest’s visual-first search experience, according to a new Adobe survey. And businesses are following their lead to capture traffic and engagement. By the numbers. Thirty-six percent of consumers said they start searches […]

Google updated its Ads Transparency policy to show more detailed information about the entities funding ads – a move aimed at increasing accountability in digital advertising. Driving the news. Starting today, Google is displaying the payer name – drawn from an advertiser’s payment profile – if it differs from their verified advertiser name. For agency

Users are visiting Google more often but staying less. That’s one of several insights from a new analysis by Kevin Indig, in partnership with Similarweb, based on 5 billion search queries and 20 million websites across the U.S., UK, and Germany. The big picture. In the U.S., visits to Google are up +9% since AI

Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives. Driving the news. Google’s AdSense network — traditionally used for placing ads in search results and across websites — is now running ads within chatbot interactions, according

Google has a number of announcements around Al Mode, including dropping the waitlist, adding products and place cards to the answers, a new history panel, and that they are doing a limited test without having to opt in to Al Mode within Search Labs. Testing Al Mode in the wild. Google is now testing Al

In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why.  While it’s well known that Google frequently rewrites titles, I wanted to dig deeper:  What factors trigger these changes?  Are some pages more prone to rewrites than others? Most SEO professionals develop their