Search Engine Marketing

TikTok is reportedly developing a separate version of its app for U.S. users, with a planned launch date of Sept. 5, according to reports. The current app would stop functioning in the U.S. by March 2026. This could be a pre-mature preparation for a forced divestiture amid ongoing U.S. government pressure over its Chinese ownership.

An analysis of more than 8.4 million English-language Google People Also Ask results found that 12.6% of answers are now AI-generated. That’s according to Mark Williams-Cook, founder of SEO tool Also Asked. Why we care. Google is increasingly relying on AI to fill content gaps. These AI-generated answers seem to appear when Google likely couldn’t

Google Keyword Planner now has enhanced forecasting tools that let you break down keyword forecast volumes by city, region, and device type. This brings a new level of granularity to campaign planning. Why we care. For advertisers targeting multiple locations or optimizing for specific user contexts, this update enables more precise budgeting and local strategy

Google’s free listing features have expanded rapidly in recent years, becoming a staple search feature for ecommerce businesses globally. Working heavily in ecommerce, I regularly encounter issues with the capabilities of stores for ranking within free listing results.  Because of the heavy overlap among free listings and ads, both primarily managed via product feeds in

Not everyone searching for your city is located in it. Whether they’re planning a move, booking a trip, or shopping for a better deal, people often search for businesses in locations other than their own.  These high-intent searches often go unseen if your campaigns aren’t properly configured. That’s where reverse location targeting comes in. What