Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased out entirely next year. Key dates: Oct. 15, 2025 – New shared ads can no longer be created in the Google […]
Google Ads API to sunset ad sharing this October Read More »
All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad solution. Why we care. Demand Gen campaigns are designed to better align with how users browse and discover products across YouTube,
Google now auto-upgrades Video Action Campaigns to Demand Gen Read More »
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. The post Stop Paying the Google Ads Tax Without Realizing It [Webinar] appeared first on Search Engine Journal.
Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands The post Internet Marketing Ninjas Acquired By Previsible appeared first on Search Engine Journal.
Internet Marketing Ninjas Acquired By Previsible via @sejournal, @martinibuster Read More »
Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules. There are no clean click paths and no obvious conversions – just users watching, skipping, scrolling, and somehow deciding what to buy along the way. But if you’re
3 ways to make sense of YouTube’s messy attribution Read More »
YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content. The post YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels appeared first on Search Engine Journal.
A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning up to 85 cents of value from every ad dollar. Why we care. Advertisers have long suspected that Google’s opaque handling of low-volume search queries hurts
Google Ads hidden search terms cost advertisers – big time Read More »
There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google engaged audiences. Today, we’re going to explore a more broad audience targeting option: affinity segments. In this article, I’ll cover: What are Affinity Segments in
Google Ads Affinity Segments: Your guide to Interest-Based Targeting Read More »
When Google’s John Mueller compared llms.txt to the old meta keywords tag, some corners of the SEO world interpreted the comment as a dismissal of the concept and took it as confirmation that llms.txt is overhyped, possibly even DOA. To be fair and clear, Mueller wasn’t claiming llms.txt worked like meta keywords in a technical
No, llms.txt is not the ‘new meta keywords’ Read More »
SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI appeared first on Search Engine Journal.
