Search Engine Marketing

How AI makes paid search audits faster and better

Paid search audits are essential. But let’s face it: they can be a beast to do.  It’s not just about understanding complex strategies; it’s about meticulously reviewing every setting, campaign, keyword, and ad, then translating all those details into actionable insights for stakeholders who may not be PPC experts. Before AI, I spent countless hours

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Avinash Kaushik shares secret sauce for measuring Super Bowl ads

Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However, many marketing executives ask, “Are Super Bowl ads effective?” And with a 30-second spot during the Big Game costing $8

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