Search Engine Marketing

LLM traffic not as engaged as organic traffic: Study

Users who arrive on websites from LLMs are generally less likely to engage than those from traditional organic search. That’s according to a new study published today by Dan Taylor of SALT.agency. This new data seems to challenge claims by Google and Microsoft Bing that citations from AI search results result in higher-quality clicks. Why […]

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Google updates image SEO best practices to say use the same image URL for same image across your pages

Google updated its Google image SEO best practices help document to recommend that you use the same image file name URL for the same image, even if you place that same image on different pages on your site. Google said you should do this to save with your site’s overall crawl budget. What Google changed.

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Google Reminds That Hreflang Tags Are Hints, Not Directives via @sejournal, @MattGSouthern

Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That Hreflang Tags Are Hints, Not Directives appeared first on Search Engine Journal.

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TikTok launches $1 million ad credit program to boost U.S. small businesses

TikTok announced a $1 million ad credit program for U.S. small businesses as part of its celebration of Small Business Month. The move comes as TikTok tries to show its value to the U.S. economy while facing a U.S. ban. By spotlighting its support for small businesses, TikTok is making the case that it helps

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