Search Engine Marketing

How to make ecommerce product pages work in an AI-first world

Most ecommerce product pages weren’t built for how people shop today.  They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes. But AI is now your new sales rep. And unless your product detail pages offer the right kind of context, they’ll be skipped entirely. […]

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Six predictions about AI and marketing that may surprise you by Vertesia

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is

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Google’s New Graph Foundation Model Catches Spam Up To 40x Better via @sejournal, @martinibuster

Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x Better appeared first on Search Engine Journal.

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Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like logos and business names were stored in Asset Groups. Now, for campaigns with brand guidelines enabled, these assets are stored at the campaign

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Google advertisers can now push campaign changes via Gmail

A new Gmail integration that lets you enable Google Ads recommendations with a single click directly from your inbox, was discovered by sharp-eyed Google Ads Coach Jyll Saskin Gales. How it works. Advertisers are now seeing emails from Google Ads that include a prominent Enable your recommendations button. Hovering over the button reveals how frictionless

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