Search Engine Marketing

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up. What is AI Mode. AI Mode is described as “Search intelligently research[ing] for you – organizing information into easy-to-digest breakdowns

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them daily. 79.8% prefer Google or Microsoft Bing for general information searches. 20.2% have changed their primary search platform within the

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.  In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping. (You may recall there was suddenly a great deal of volatility in the SERPs that

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find the information they need without unnecessary backtracking. Driving the news. Google’s new model improves its ability to predict whether a

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration.  As a leader, it was a valuable exercise that highlighted to me what we can do to improve different aspects of our working life.  This exercise also got me thinking about how

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years.  People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and talking about it in various communities.  Interest shot up almost immediately. This is the first couple of weeks after ChatGPT