Google is rolling out a new feature in Google Business Profiles named “What’s Happening.” This feature offers restaurants and bars a new way to highlight events, deals, and specials prominently at the top of your Google Business Profile. Google said, “What’s Happening” puts your timely updates, like “Today’s Special” or “Live Music on Saturday,” front […]
Google Business Profiles launches “What’s Happening” Read More »
Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.
16 Best Competitor Monitoring Tools & How to Use Them Read More »
Google is facing a legal reckoning across Europe, with at least €12 billion ($12.9B) in damages sought by price comparison sites who say the tech giant abused its dominance in search to siphon traffic and revenue. The civil suits stem from the EU’s landmark 2017 decision to fine Google €2.4B for antitrust violations related to
Google faces $13 billion in EU civil claims after Shopping antitrust fine Read More »
For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information is retrieved and delivered, we need to ask a different question: Are we relevant enough to be included at all?
Relevance is the new ranking signal: How AI search redefines optimization Read More »
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.
How to Build an Effective Data Strategy for Your Business Read More »
A data-backed look at how users behave in Google AI Overviews: where they click, how far they scroll, and who trusts the AI-generated answers. The post The First-Ever UX Study Of Google’s AI Overviews: The Data We’ve All Been Waiting For appeared first on Search Engine Journal.
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel Read More »
In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped businesses optimize for high-value actions. But the economic pressures of 2025 – marked by volatile markets and shrinking margins – demand a sharper focus: profit-based bidding (PBB). In
Value-based bidding: Why it’s key to boosting your Google Ads Read More »
Lost your website after a hosting dispute? Here’s how to bounce back with recovered content, smart redirects, and a stronger foundation. The post Ask An SEO: How Do I Rebuild My Website After A Dispute With The Hosting Company? appeared first on Search Engine Journal.
Meta CEO Mark Zuckerberg made a bold claim about the future of advertising in a recent interview (emphasis mine): “You’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement,
Rethinking Meta Ads AI: Best practices for better results Read More »
