Search Engine Marketing

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO) […]

Google Search Console seems to have a bug with its Google Discover performance report. Since June 5th, the clicks and impressions data have gone to zero or significantly dropped for many news publishers. After I reported about it on the Search Engine Roundtable, Google added an annotation to the chart to note that there is

Perplexity is on pace to serve 1 billion queries a week within the next year, according to CEO and co-founder Aravind Srinivas. That means Perplexity could answer 52 billion queries annually. “In May, we did about 780 million queries. That’s growing 20% month over month,” he said at the Bloomberg Tech event in San Francisco.

AI Mode is live for millions of users, but it’s intentionally separate from the core Google Search page – at least for now. And any AI Mode features that are successful will migrate to the main Google Search experience, according to Alphabet/Google CEO Sundar Pichai. “Our current plan is AI Mode is going to be there as

Relevance should be the most important link metric that SEOs care about heading forward. After all, links will help LLMs, search engines, and users understand your brand – who you are and what you do. That’s according to James Brockbank, Managing Director at Digitaloft. Some of the topics covered in our interview: Getting better at SEO