Search Engine Marketing

President Trump is expected to extend the deadline for TikTok’s forced U.S. divestiture for a third time, according to reports. This news comes during high-stakes trade talks between the U.S. and China. Catch up quick: A U.S. law requires TikTok’s Chinese parent, ByteDance, to sell the app to American owners or face a ban. The […]

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any

By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people:  Advice. Inspiration. Real experiences. Unfiltered recommendations.  Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is

For years, SEO professionals have worked hard to earn a seat at the table.  We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand.  We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees. Now those dots

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO)