Search Engine Marketing

Google updated its AI Max for Search reporting documentation with new guidance on performance reporting, optimization best practices and a key timeline for Dynamic Search Ads advertisers. The most notable addition: Google says campaigns using Dynamic Search Ads (DSA) will automatically be upgraded to AI Max beginning in February 2027. What’s happening. Google refreshed its […]

Cloudflare and beehiiv added AI crawl controls to beehiiv’s platform. This gives newsletter publishers a way to see, allow, or block AI bots from their dashboard as AI search becomes a new discovery path for web content. The integration, announced Tuesday, embeds Cloudflare’s Crawl Control technology into beehiiv. It lets publishers manage how AI search

Shopify is introducing Campaign Autopilot, a new AI-powered marketing tool that automatically creates, manages and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing. The feature is launching in early access and is available directly within the Shopify admin. What’s happening. Campaign Autopilot uses AI to plan

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. While there’s no single formula for creating a winning entry, our judges have seen enough submissions over

There’s a trap door waiting for DTC brands that invest in Google Ads that makes your dashboards look amazing, but absolutely wrecks your P&L. It’s the danger of recycling traffic from Meta. Thanks to the overlap between paid search and paid social traffic, running Google as a standalone channel is incredibly difficult if you don’t

AI has made SEO teams ambitious about what they can automate. Tasks that previously required engineering support can now be solved with the help of Claude or ChatGPT. That’s exciting, but it also creates a new problem: thinking you can automate everything. In modern language, that often comes down to one question: Should we build

Google has confirmed that it has expanded access to the new Google Search Console AI performance reports to more users. Google’s John Mueller wrote on Bluesky, “We’re just rolling these out incrementally to sites, and reviewing the feedback along the way. I know everyone wants the new shiny thing immediately… but first, patience.” AI performance