Search Engine Marketing

Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster

Anthropic’s Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done. The post Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important appeared first on Search Engine Journal.

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How to turn news articles into assets for AI search

AI is prompting the deconstruction of the traditional news article. Publishers concerned about declining search visibility must adapt their content distribution workflows to surface in Google’s AI-powered SERP features and LLMs. AI-powered algorithms are reshaping how news content gets surfaced, with audiences favoring video in a social-search hybrid experience. The article isn’t dead, but publishers

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5 strategies for increasing AI visibility without messing up your SEO by Bodhium Labs

For 20 years, SEO mostly meant Google. If buyers searched for your category and found you, you were visible. If they didn’t, you had work to do. That world has changed. Buyers now ask ChatGPT, Gemini, Claude, Perplexity, and other AI systems for shortlists, comparisons, and recommendations. That has raised a new question: How do

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Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work via @sejournal, @AirOpsHQ

Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility. The post Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work appeared first on Search Engine Journal.

Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work via @sejournal, @AirOpsHQ Read More »

89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes via @sejournal, @gregjarboe

Kevin Indig’s data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named. The post 89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes appeared first on Search Engine Journal.

89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes via @sejournal, @gregjarboe Read More »