Search Engine Marketing

OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business. Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads. What’s happening. OpenAI […]

Google Search Console’s new Platform properties went live for our YouTube channel on July 7. On the first day alone, we recorded 18,233 impressions from Google Search. Eleven days in, the running total passed 200,000. Clicks across those 11 days: 87. Extrapolate that run rate across a year, and it’s 6.7 million impressions and roughly

AI has made SEO more efficient than ever. Tasks that once took hours now take minutes, and it’s tempting to let that efficiency extend from research all the way through content production. But there’s a tradeoff. The faster AI makes it to publish, the easier it becomes to sacrifice the original thinking, firsthand experience, and

If you ask ChatGPT to recommend a product, it’ll show you a carousel with eight product options. In a March 2026 study, Tom Wells examined where these products originate. Out of more than 43,000 products, 83% matched Google’s top 40 organic Shopping results. For Bing, only 11% matched, and almost all of those were also

When auditing accounts, one of the most common mistakes companies make is allowing brand and non-brand traffic to live together in the same campaigns. This is textbook poor PPC management. Whether it’s Performance Max, Search, or Standard Shopping, blending brand and non-brand traffic inflates reported ROAS while limiting your ability to scale revenue. If your

AI is writing your copy, building your landing pages, and increasingly generating the code behind your digital experience. Which raises a question worth sitting with: if AI is building more of what your customers touch, who is making sure it works for everyone? For many brands, that question doesn’t have a clear answer yet. And