Search Engine Marketing

How AI is shaping the future of ecommerce advertising   by Adobe x Meta

No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting expectations; they’re exceeding them. The State of Digital Customer Experience Report found that over the

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SEO in the Martech Stack: How Tech Decisions Can Impact SEO via @sejournal, @TaylorDanRW

Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to

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The Three Pillars Of SEO: Authority, Relevance, And Experience via @sejournal, @marktraphagen

Explore the three pillars of SEO: authority, relevance, and user experience. Get insights on optimizing your website for better rankings and increased traffic. The post The Three Pillars Of SEO: Authority, Relevance, And Experience appeared first on Search Engine Journal.

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Google Merchant Center Next rollout expands

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access.

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