Search Engine Marketing

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) leaves out actual details about who’s winning, and losing – and how much control publishers really have. Here’s […]

You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an optional but powerful addition to your Google Search campaigns. This article will explore two types of assets that every business can use: Callouts

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction.  Dashboards are red, pressure is building, and stakeholders want answers. But a dip in performance is more than just a red metric or a single bad day.  It’s

Despite thousands of languages spoken worldwide, only a small fraction are meaningfully represented online.  Most of what we see in search results, AI outputs, and digital platforms is filtered through just a handful of dominant languages – shaping not only what we find, but whose knowledge counts. The multilingual promise, the monolingual reality We live

Yelp is launching a new ad format that lets national brands co-market with local businesses – even those without a physical location. What’s new. Yelp’s new Local Co-branded Showcase Ads allow national brands to spotlight local business partners directly in Yelp search results. The format builds on Yelp’s Sponsored Collections, combining national branding with high-intent,