Search Engine Marketing

Google adds to its transparency rules for who is paying for ads

Google updated its Ads Transparency policy to show more detailed information about the entities funding ads – a move aimed at increasing accountability in digital advertising. Driving the news. Starting today, Google is displaying the payer name – drawn from an advertiser’s payment profile – if it differs from their verified advertiser name. For agency

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AI Overviews data: Google visits are up but engagement is falling

Users are visiting Google more often but staying less. That’s one of several insights from a new analysis by Kevin Indig, in partnership with Similarweb, based on 5 billion search queries and 20 million websites across the U.S., UK, and Germany. The big picture. In the U.S., visits to Google are up +9% since AI

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Google is testing ads in third-party AI chatbot conversations

Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives. Driving the news. Google’s AdSense network — traditionally used for placing ads in search results and across websites — is now running ads within chatbot interactions, according

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Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel

Google has a number of announcements around Al Mode, including dropping the waitlist, adding products and place cards to the answers, a new history panel, and that they are doing a limited test without having to opt in to Al Mode within Search Labs. Testing Al Mode in the wild. Google is now testing Al

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Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel

Google has a number of announcements around Al Mode, including dropping the waitlist, adding products and place cards to the answers, a new history panel, and that they are doing a limited test without having to opt in to Al Mode within Search Labs. Testing Al Mode in the wild. Google is now testing Al

Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel Read More »

Google changed 76% of title tags in Q1 2025 – Here’s what that means

In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why.  While it’s well known that Google frequently rewrites titles, I wanted to dig deeper:  What factors trigger these changes?  Are some pages more prone to rewrites than others? Most SEO professionals develop their

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Your top B2B YouTube ads questions – answered

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?”  YouTube can feel like unfamiliar territory

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Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition? via @sejournal, @rollerblader

Stop obsessing over 500 searches. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. The post Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition? appeared first on Search Engine Journal.

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