Search Engine Marketing

When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances of being pulled into AI-generated responses. The good […]

TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag clutter, Discouraging spammy usage, Improving discovery relevance. TikTok is the latest social platform to sideline

Google’s AI results are changing everything about how local businesses get discovered—and reviews are now at the center of it all. They shape visibility, build trust, and, when leveraged effectively, drive conversions. In this live webinar, GatherUp VP of Marketing Mél Attia and renowned Local SEO expert Miriam Ellis will share never-before-seen research findings on

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users explore new methods to search for information. Google AI Mode, Gemini, ChatGPT, Perplexity – there are

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: What’s changing. Manual language targeting in Search campaigns will disappear; AI handles it automatically. What’s not changing. Non-Search campaigns (e.g., Display, YouTube) keep their existing language targeting settings. Why we care.