Search Engine Marketing

Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern

John Mueller explained that impressions in Google’s Search Console AI report track links to your pages, and user-activated links only count after they’re activated. The post Google’s Mueller Explains How AI Search Impressions Get Counted appeared first on Search Engine Journal.

Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern Read More »

Google Ads API to stop supporting new Smart Campaign creation

Google is effectively closing the door on creating new Smart Campaigns through its API, suggesting a continued shift toward newer automated campaign types such as Performance Max and away from legacy automation products. What’s happening. Google announced that developers will no longer be able to create new Smart Campaigns through the Google Ads API beginning

Google Ads API to stop supporting new Smart Campaign creation Read More »

ChatGPT recommendations drive more brand website visits: Study

Users who saw a brand recommended by ChatGPT were much more likely to visit that brand’s website within a week, according to Similarweb. What happened. Users were 2.5 times more likely, on average, to visit an AI-recommended brand than a direct competitor, based on Similarweb’s study of U.S. desktop behavior across finance, travel, and beauty.

ChatGPT recommendations drive more brand website visits: Study Read More »

OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves

OpenAI is signaling early momentum in its advertising business, with executives reporting that users are increasingly engaging with ads inside ChatGPT rather than dismissing them — a key metric as the company builds a new revenue stream beyond subscriptions and enterprise AI. What’s happening. OpenAI says the rate at which users dismiss ads within ChatGPT

OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves Read More »