Watch this video on YouTube Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998, he spotted a resale opportunity in used Blockbuster video cassettes and needed a way to find buyers. That led him to GoTo, an early search engine where advertisers could bid […]
From video tapes to AI: Frederick Vallaeys on the evolution of paid search Read More »
Running SEO and GEO/AEO audits is an excellent use case for AI, especially with recent models that have agentic capabilities. These models have extensive knowledge bases and can perform multistep processes, such as extracting webpages, reviewing data, and formulating recommendations. But before running your SEO or GEO/AEO audit in Claude or ChatGPT, have you considered
SEO or GEO audits fail without these 3 essentials Read More »
Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before. The post It Works Until It Doesn’t: AI Content Strategies That Backfire appeared first on Search Engine Journal.
What differentiates a great SEO professional from a good one is often their ability to manage stakeholders effectively. This is especially true in technical SEO, where projects often depend on multiple teams, and it can be difficult to communicate the need for implementation. Stakeholder management typically comes down to one thing: the perceived value of
4 ways to strengthen buy-in for technical SEO work Read More »
Anyone who’s been following me on LinkedIn or X has seen my smartass responses to people making some of the dumbest claims imaginable. “100% automate your SEO.” “Fully automate your content calendar.” “Run your business with AI while you sleep.” At this point, I’m just waiting for AI to start doing my dishes. (Please be
When did 25% efficiency become not enough? Read More »
Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era. The post Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) appeared first on Search Engine Journal.
For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to distribute persuasion more efficiently than the next company. Even performance marketing, for all its mathematical confidence, still revolved around a fundamentally human premise: somewhere on the other side of the screen sat a person making
Marketing is entering its ‘air traffic control’ era by AtData Read More »
Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on. The post Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros appeared first on Search Engine Journal.
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content. The post Google-Agent: The Web’s New Visitor Just Got An Identity appeared first on Search Engine Journal.
Google-Agent: The Web’s New Visitor Just Got An Identity via @sejournal, @slobodanmanic Read More »
The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap. The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal.
