Search Engine Marketing

Microsoft has updated its analytics tool, Clarity, to add branded and non-branded breakdowns to the AI Citations dashboard and AI reports. Clarity lets you filter branded versus non-branded information across query analysis and filtering. What Microsoft said. “To make that analysis easier, Microsoft Clarity now adds branded query segmentation to the AI Citations dashboard,” Microsoft wrote. “You can now distinguish branded and non-branded grounding

Watch this video on YouTube On the latest episode of PPC Live the Podcast, Ana Kostic shared how one account restructure taught her a lesson that still shapes how she manages paid media today: successful PPC isn’t about building the perfect campaign structure—it’s about protecting the business behind it. The mistake: A “perfect” account restructure

When I first started working in Google Ads, I wished someone had explained which recommendations to trust and which to question. Some can improve performance. Others can increase costs or make changes that don’t align with your strategy. Google Ads changes quickly, and trial and error is part of the job. Here are four recommendations

Google published a new Help Center page for text disclaimers in Search ads, providing advertisers with guidance on a feature that lets required terms, conditions and disclosures appear directly within Search ads. The feature is available globally and supports campaigns using AI Max. What’s new. The new documentation explains how advertisers can create and manage

Unlike rankings, impressions, or clicks, Gemini brand mentions don’t appear in Search Console or Google Analytics. A buyer might discover your company in a Gemini response, continue researching through Google Search, and later return through a branded search or direct visit. By then, the AI interaction itself is largely invisible to traditional reporting. That makes

I’ve spent most of my career treating keyword research as the foundation of organic strategy. It tells you what people type into a search box, how often, and with what intent. Now there’s a second demand signal alongside it: what people ask AI assistants. Those conversations reveal demand that keyword research alone doesn’t always capture.