Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As search and referral traffic patterns shift, publishers are looking for alternative distribution channels. With 110 million daily active users, Reddit is a potential driver of engagement and traffic. What’s new. Reddit is rolling out a […]
Reddit launches Pro tools for publishers Read More »
Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI with less manual setup. A new help doc has also been released to walk users through the feature. Why we care. Media buyers often spend time building scenarios from scratch. Suggested plans streamline this by
Google Ads rolls out Suggested plans in Performance Planner Read More »
Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs have argued that SEO success will carry over to generative AI platforms like ChatGPT and
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study Read More »
Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. The post Google AI Max For Search Goes Global In Beta appeared first on Search Engine Journal.
Google AI Max For Search Goes Global In Beta via @sejournal, @MattGSouthern Read More »
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total budgets. The post Google Ads Rolls Out New Creative & Omnichannel Tools appeared first on Search Engine Journal.
Google Ads Rolls Out New Creative & Omnichannel Tools via @sejournal, @MattGSouthern Read More »
Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. One-click experiments: Test AI Max
Google expands AI Max globally to give advertisers more control Read More »
U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their holiday spending from October through January, stretching what used to be a sprint into a three-month season – and Google’s AI Max updates are giving retailers new ways to keep up. Why we care. The
Google to retailers: Use AI to win the longer holiday season Read More »
Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL
Brands back new licensing standard to charge AI for training data Read More »
Data from 250+ tasks shows how AI Overview preview answers, while purchase intent flows through trusted brands, authority domains, and organic clicks. The post Trust Still Lives In Blue Links appeared first on Search Engine Journal.
Trust Still Lives In Blue Links via @sejournal, @Kevin_Indig Read More »
Disconnected teams can’t deliver lasting results, making leadership-driven accountability the key to sustained digital performance in today’s AI-first world. The post Who Owns Web Performance? Building A Framework For Digital Accountability appeared first on Search Engine Journal.
