Search Engine Marketing

Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025. 1. Next-gen creatives: Lights, camera, Veo Google is upgrading its creative suite with cinematic AI tools: Image-to-video transformation, now powered by the company’s Veo […]

Google is rolling out Smart Bidding Exploration, as announced today at Google Marketing Live 2025. This major update is designed to give advertisers more flexibility – and more conversions – by tapping into previously overlooked search queries. What’s new: Flexible ROAS targets. Advertisers (e.g., mortgage lenders) can now broaden their reach beyond narrow, high-intent searches (e.g., “mortgage

Search and Shopping ads in AI Overviews are now rolling out to desktop users in the U.S., as announced today at Google Marketing Live 2025. Driving the news. Starting today, desktop users in the U.S. will begin seeing Search and Shopping ads embedded within AI Overviews. Later this year, these ad formats will expand globally to

Google today published new guidance on how to “succeed” in its evolving AI-powered search experiences. What’s new. The only real (sort of) news here is that Google has put into writing what Google’s Elizabeth Reid and others have said in recent months – that AI-driven searches are increasing engagement and creating higher-quality clicks. Also: Google said tools

Google Ads is introducing new user interface (UI)-only image optimization features, spotted last week, aimed at enhancing Performance Max campaigns, marking a shift in how advertisers can manage visual assets for better ad performance. What’s new? Landing page images: Google’s AI will now automatically pull relevant images from your ad’s landing page to dynamically insert

Search has changed – and so has the role of the SEO professional.  What began as a technical discipline focused on keywords and rankings is now a multi-faceted role that blends strategy, research, content, and visibility. This article explores: How SEO has evolved. What that means for practitioners. Where we go from here. The early

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click (or scroll right past). And yet, if you’re honest with yourself, does writing headlines usually come as an afterthought? In