What’s happening to SEO in the age of AI and zero-click results? A lot. I recently interviewed Mike King, CEO of iPullRank and one of the most respected minds in SEO, about where search is headed and how SEOs need to reinvent themselves to stay relevant. Some of the topics covered: Google’s AI Overviews and […]
Mike King on relevance engineering and the end of SEO as we know it Read More »
Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: Sharing keyword insights. Reducing cannibalization. Improving quality scores. However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely different level of complexity. In multinational organizations, different market dynamics, infrastructure gaps, and organizational silos can lead to: Performance
Global PPC and SEO co-optimization: How to audit for multinational success Read More »
Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.
Google Ads has changed significantly, adjusting to the latest technologies and users’ evolving online behavior. Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on using data and automation. This has led to the introduction of the Hagakure method. This approach: Simplifies Google Ads management. Encourages using broad match options. Takes advantage
The Hagakure method for Google Ads management Read More »
Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.
Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster Read More »
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.
Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps
Google Promoted Pins come to Maps for Demand Gen campaigns Read More »
Search marketers know that visibility doesn’t always equal traffic—and with Google’s AI Overviews gaining traction, the gap is growing. Users are now getting answers directly in the SERP, often without clicking through. That means your content strategy must evolve to stay relevant. In Building a Smarter Content Strategy in the Age of AI, MoreVisibility breaks
AI changed search—has your content strategy kept up? by Digital Marketing Depot Read More »
Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics. The post Google Fixes AI Mode Traffic Attribution Bug appeared first on Search Engine Journal.
Google Fixes AI Mode Traffic Attribution Bug via @sejournal, @MattGSouthern Read More »
