Search Engine Marketing

How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

Let’s be honest: the pace of change in PPC is exhausting.  Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked to adapt faster than ever – often with less control, less data, and less clarity than we’ve had in years. We asked a group

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Google Lens Integration For YouTube Shorts: Search Within Videos via @sejournal, @MattGSouthern

Google Lens integration brings visual search to YouTube Shorts. Here’s how it works, along with important rules marketers need to know. The post Google Lens Integration For YouTube Shorts: Search Within Videos appeared first on Search Engine Journal.

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Google Ads begins rolling out AI Max for Search

Google started rolling out AI Max for Search campaigns beta. AI Max, announced at Google Marketing Live 2025, is starting to appear to advertisers in the Google Ads interface, complete with updated branding and functionality descriptions. Details. The AI Max feature was first spotted as “Search Max” in March 2025. Senior SEA consultant at e-dialog,

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Google’s Gary Illyes Warns AI Agents Will Create ‘Web Congestion’ via @sejournal, @MattGSouthern

Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create ‘Web Congestion’ appeared first on Search Engine Journal.

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Mike King on relevance engineering and the end of SEO as we know it

What’s happening to SEO in the age of AI and zero-click results? A lot. I recently interviewed Mike King, CEO of iPullRank and one of the most respected minds in SEO, about where search is headed and how SEOs need to reinvent themselves to stay relevant. Some of the topics covered: Google’s AI Overviews and

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