Search Engine Marketing

RollerAds is a global ad network offering traffic monetization through Push, OnClick, and Direct Click formats. With over 7 billion daily impressions, 10 million clicks and a growing community of 50,000+ advertisers and 19,000+ publishers, RollerAds continues to expand its global reach. Google Discover is a powerful channel for traffic and revenue.  Until now, Google […]

Advertisers spotted Google’s new Performance Max (PMax) channel performance reporting — a sign the long-awaited feature is now rolling out. What it does: Shows detailed reporting on PMax performance by channel — like Search, Display, YouTube, and more. Lets advertisers spot underperforming networks and refine their scaling strategies. Enables better asset relevance by clarifying where

Google has quietly published and released amongst a select number of advertisers a new implementation guide for AI Max for Search campaigns, signaling a deeper push into AI-driven automation for search ads. What’s in the guide: Step-by-step instructions on enabling AI Max in Smart Bidding-enabled Search campaigns. Details on core components: Search Term Matching (STM)

Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video

B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional blue links, they are now generating direct, synthesized answers.  This evolution challenges long-held assumptions in B2B SEO and content strategy.  In the next gen search era,