Search Engine Marketing

Google Ads may pause your account for manager violations

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any […]

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Why user-generated content works well for SEO

By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people:  Advice. Inspiration. Real experiences. Unfiltered recommendations.  Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is

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SEO attribution in 2025: Why it’s broken and what you can do

For years, SEO professionals have worked hard to earn a seat at the table.  We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand.  We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees. Now those dots

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Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO)

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WordPress Co-Founder Mullenweg’s Reaction To FAIR Project via @sejournal, @martinibuster

WordPress co-founder cautioned that the FAIR project’s distributed plugin and theme repositories could undermine WordPress.org’s ability to manage trust and reliability The post WordPress Co-Founder Mullenweg’s Reaction To FAIR Project appeared first on Search Engine Journal.

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Bug with Google Search Console Discover performance report

Google Search Console seems to have a bug with its Google Discover performance report. Since June 5th, the clicks and impressions data have gone to zero or significantly dropped for many news publishers. After I reported about it on the Search Engine Roundtable, Google added an annotation to the chart to note that there is

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