Search Engine Marketing

Microsoft makes Clarity mandatory for publishers

Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its free behavioral analytics tool — to remain eligible for paid impressions and clicks in Microsoft Advertising. The details: What’s required: Publishers must install Microsoft Clarity and enable Consent Mode to track and analyze user interactions

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Google Ads Editor 2.11 gets campaign-level negatives and smarter automation

Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and tighter controls for advertisers managing large-scale accounts. The update focuses on control and transparency — giving advertisers more say in how Performance Max, Search, and account-wide settings behave. Campaign-level negative keywords for Performance Max. Advertisers

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Google expands image search ads with mobile carousel format

Google rolled out AI-powered ad carousels in the Images tab on mobile, now appearing across all categories — not just shopping-related ones. Why we care. Ads are now showing directly within image search results, giving brands a new, highly visual placement to grab attention where users are actively browsing and comparing visuals. With users often

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