Search Engine Marketing

Microsoft clarifies nonprofit ad grant program status

Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across Microsoft’s ad inventory, is currently on a waitlist. Why we care. The program gives nonprofits free ad credits to reach audiences across Bing, Outlook, MSN, Microsoft Edge, and even Yahoo and AOL via syndicated partners.

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LinkedIn Company Intelligence API links ads to pipeline, revenue

B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It is designed to connect campaign performance directly to sales pipeline and revenue outcomes. Why we care. Traditional attribution models struggle with complex B2B buying journeys, often missing early signals and undervaluing campaigns. LinkedIn’s new API

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The must-have social media tool for multi-location brands in 2026 by Rallio

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever.  For multi-location brands, this task is even harder as they must maintain a unified brand presence across all locations, yet fulfill consumers’ desire for personalized, local engagement. Rallio, Powered by Ignite Visibility, is the solution. 

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