Search Engine Marketing

ChatGPT leads on generative AI traffic share, but Google is rising

ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek. By the numbers. According to new SimilarWeb data: ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its

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Google Ads Masterclass: New rules for maximizing conversion rates by Edna Chavira

For digital marketers, the pressure has never been higher. Conversion rates are stagnant, CPAs are on the rise, and budgets are under more scrutiny than ever. At the same time, AI is transforming search behavior and rewriting the optimization playbook—often faster than marketers can keep up. It’s a challenging landscape. But it’s not unmanageable. On

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Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.

A recent Ahrefs blog post claimed that Google is “stealing” international search traffic by automatically translating foreign-language content and serving it through its own infrastructure, bypassing the original publisher’s site. This bold accusation sparked debate across the SEO and publishing communities. The implications are serious. But as with most things involving Google, the reality is

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Google adds loyalty programs support to organization structured data

Some retailers and brands offer annual membership, where members get special loyalty and membership pricing. Those prices may not be displayed on the retailers website until you login with your member account. Google is now offering new structured data support under the organization schema to specify this special loyalty pricing within Google Search. What Google

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How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation

Advertisers are facing mounting pressure to produce high-quality images and videos at scale.  Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery

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