Search Engine Marketing

Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push via @sejournal, @MattGSouthern

Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push appeared first on Search Engine Journal.

Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push via @sejournal, @MattGSouthern Read More »

Google looking to downsize search and ad units

Google offered a buyout program to its search, ad engineering units and marketing, research and communications teams, according to CNBC. The notice went to employees today as a “voluntary exit program.” The Information reported that the Google offered buyouts to employees in the search and ads unit. “Knowledge and information, or K&I, is the unit

Google looking to downsize search and ad units Read More »

YouTube tests 30-second non-skippable ads in standard campaigns

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: The 30-second non-skippables are being rolled out as a beta test. They’re appearing alongside 15-second non-skippable ads and 6-second bumper ads, often bundled in combo formats. Advertisers can target

YouTube tests 30-second non-skippable ads in standard campaigns Read More »

ChatGPT leads on generative AI traffic share, but Google is rising

ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek. By the numbers. According to new SimilarWeb data: ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its

ChatGPT leads on generative AI traffic share, but Google is rising Read More »