Search Engine Marketing

Google Shopping unveils AI-powered fashion and beauty features

Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can describe desired clothing items and AI generates visual suggestions with similar shoppable products. For example, search for a

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Google Shopping unveils AI-powered fashion and beauty features

Google today rolled out new AI-driven shopping features to help users visualize and try on fashion and beauty products virtually. These updates aim to make online shopping more interactive and personalized. Key features: Vision match. Users can describe desired clothing items and AI generates visual suggestions with similar shoppable products. For example, search for a

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CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy via @sejournal, @marthavanberkel

Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy appeared first on Search Engine Journal.

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Google is testing Creator Partnerships for YouTube Shorts ads

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can

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Americans search Google 126 times per month on average: Study

American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month. By the numbers. Here are some additional findings about American searchers, beyond the headline statistic: 34% conducted more than

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