Search Engine Marketing

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust.  Treat the website, feeds, and APIs as brand training data. Pair technical governance with brand strategy to stop narrative drift and preserve brand equity.  Search and brand […]

Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers scale faster and more efficiently. Driving the news. The centerpiece is Business AI, an always-on sales agent that guides customers from discovery to purchase across Meta ads, messaging apps, and websites. It learns from posts

Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands’ programmatic buying options. The big picture. Amazon DSP users can now buy Spotify’s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also: Yahoo

Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads they see across Facebook, Instagram, and other platforms. More than 1 billion people use Meta AI monthly, according to their internal data. By turning AI chats and prompts into signals, Meta is making its recommendation

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT.  Instead of sending users to a long list of search results, the interface now provides curated recommendations with images, labels, and “buy” links. For ecommerce SEOs, this is