Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search,” the company announced today. What is new. Microsoft updated […]
New Bing Places for Business is live Read More »
On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist with more than eight years of experience, who has managed campaigns worth over $2 million a month across a wide range of industries. She takes us through the story of how a best practice she
Aashna Makin’s experience of when best practices backfire Read More »
Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users. The post Microsoft Launches New Bing Places For Business appeared first on Search Engine Journal.
Microsoft Launches New Bing Places For Business via @sejournal, @MattGSouthern Read More »
Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final grants will be issued November 30, 2025, with a 45-day window to spend them. Why we care. The decision ends a program that helped nonprofits amplify their missions through free advertising dollars. Starting in 2026,
Microsoft to end nonprofit ad grant program in December Read More »
Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying on phone leads will need to transition to Responsive Search Ads with Call Assets. How to prepare: Switch campaigns to Responsive Search Ads with Call Assets. Enable call reporting and set call conversions as a
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Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group’s normalized metric by your property’s active user
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Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions. The post New Report Reveals An 8% Mobile Landing Page Conversion Gap appeared first on Search Engine Journal.
Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like Google’s Gemini can produce high-quality ad copy in minutes. But the results don’t come from the tool alone – they depend on the
Google Ads copywriting with AI: Getting the prompt right Read More »
Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement. The post AMA: Reddit Marketing Veteran Shares What Works On The Platform appeared first on Search Engine Journal.
Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The feature is now rolling out globally in beta and appearing in many advertiser accounts. (If you don’t see it yet, expect it soon.)
AI Max for Search: Everything you need to know Read More »
