Search Engine Marketing

AI search engines often make up citations and answers: Study

AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can serve answers to their users, often resulting in no clicks to your website. Also, click-through

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As AI scraping surges, AI search traffic fails to follow: Report

AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a platform that says it helps publishers monetize their content. CTR comparison. Google’s average search click-through rate (CTR) was 8.63%, according to the report.

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Google Ads expands PMax negative keyword limits

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign New cap: 10,000 negative keywords per PMax campaign Rollout timeline: Next few weeks for all PMax advertisers

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Google expands Message asset to Performance Max

Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns. This feature allows users to initiate conversations with businesses

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SEO isn’t just 10 blue links anymore by Edna Chavira

Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President of Search & Site Experience at iQuanti for SEO Beyond Just the Ten Blue Links! He’ll share a data-driven SEO 2.0 framework designed to help

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Google Search is 373x bigger than ChatGPT search

Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and Google Search handles 373 times more searches than ChatGPT, according to a new analysis by SparkToro co-founder Rand Fishkin. Why we care. Many search

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Deep SEO: The Potential Impact Of AI Mode And Deep Search Models via @sejournal, @Kevin_Indig

Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research. The post Deep SEO: The Potential Impact Of AI Mode And Deep Search Models appeared first on Search Engine Journal.

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How to fix the ‘Server error (5xx)’ error in Google Search Console

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session.  500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit

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