Search Engine Marketing

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI.  Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. After all, brand awareness campaigns don’t always generate immediate traffic or conversions visible in analytics. Their effects unfold over time,

Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up. What is AI Mode. AI Mode is described as “Search intelligently research[ing] for you – organizing information into easy-to-digest breakdowns

People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them daily. 79.8% prefer Google or Microsoft Bing for general information searches. 20.2% have changed their primary search platform within the

Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.  In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping. (You may recall there was suddenly a great deal of volatility in the SERPs that

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find the information they need without unnecessary backtracking. Driving the news. Google’s new model improves its ability to predict whether a