Search Engine Marketing

If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility in Google Maps – but there are proven strategies that do. The SEO myth: Blogging and Google Maps rankings When Google Maps first launched, it appeared […]

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting feature. Let’s explore: is optimized targeting your friend or foe in Google Ads? We’ll cover: What is optimized targeting in Google Ads?  Which

When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and you don’t know about it? Or you’re too confused by the new rules to take decisive action? Here’s how to adapt to

For years, digital marketing has seen constant debates about the “death” of SEO.  But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Google, social media, ecommerce, or AI-driven search – but the core principle stays the same: content must be optimized for