Poor page speed reduces conversions, degrades trust, and lowers rankings. Learn how to troubleshoot page performance without endless trial and error. The post How Page Performance Hurts UX & How You Can Fix It appeared first on Search Engine Journal.
How Page Performance Hurts UX & How You Can Fix It via @sejournal, @DebugBear Read More »
Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. Icon transforms to a “watch” button when users hover over it. Clicking opens an inline video player showing looped product
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Find out about the latest changes in Google’s leadership team and the potential implications for its strategy and direction. The post Wrong Direction: Google’s Leadership Shakeup Long Time Coming appeared first on Search Engine Journal.
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This article highlights why focusing only on cost-per-link damages digital PR. We’ll explore how you can leverage digital PR more effectively,
Why SEOs are killing digital PR Read More »
Explore new ways to use search data. Let’s talk sources, which data to pull, and how to use it to arrive at powerful insights, fast. The post Beyond SEO: Why Search Data Is Powerful Market Intelligence Data appeared first on Search Engine Journal.
Learn how to boost your site’s search engine rankings in our beginner’s guide to website SEO optimization.
How to Optimize Your Website for SEO: A Beginner’s Guide Read More »
John Mueller’s answer about the ideal length for content challenged SEOs to rethink their content strategy. The post Google’s Answer on Ideal Content Length for SEO appeared first on Search Engine Journal.
Google’s Answer on Ideal Content Length for SEO via @sejournal, @martinibuster Read More »
Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results The post Google Expands Travel Feeds In Search Ads appeared first on Search Engine Journal.
Google Expands Travel Feeds In Search Ads via @sejournal, @MattGSouthern Read More »
Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include things to do, car rentals, and events. How it works. Travel Feeds in Search Ads display dynamic, feed-based information about
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You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading to more effective ad creative. This new “Page-specific Assets” capability aims to give advertisers more control over the
Google Ads unveils Page-specific Assets for Performance Max Read More »
