Search Engine Marketing

Best WordPress plugins to improve SEO by Kinsta

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find.  SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesn’t have to be complicated.  Many WordPress plugins simplify key tasks like optimizing […]

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Meta simplifies Advantage+ campaign setup, adds leads campaigns

Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A streamlined Advantage+ campaign setup that automatically applies AI optimizations to sales, app, and leads campaigns — removing the need for

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Google algorithm changes blamed for 50% traffic drop to news site the Sun

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the earnings call, News Corp Chief Financial Officer Lavanya Chandrashekar was more specific, blaming “industry headwinds on search algorithms.” Yes, that

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