Search Engine Marketing

How to automate your Google Ads workflow with the ChatGPT API

If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads workflow. At my agency, we’ve used GPT-4o in scripts, Google Sheets, and custom-built apps to solve real problems – from Shopping feed cleanup to […]

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Domain extensions and SEO: What you need to know

Domain extensions have been a core part of the web since its early days. In SEO, debates have continued for decades about how a domain extension, such as a TLD (top-level domain) or ccTLD (country-code top-level domain), affects rankings. The discussion often concerns whether search engines like Google, Baidu, or Microsoft Bing prefer specific domain

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Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates could result in a total loss of conversion tracking on your Thank You and Order

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Google’s Martin Splitt Explains How To Find & Remove Noindex Tags via @sejournal, @MattGSouthern

Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them. The post Google’s Martin Splitt Explains How To Find & Remove Noindex Tags appeared first on Search Engine Journal.

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Google Ads introduces tree table views for enhanced reporting

Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze campaign performance data. The new view transforms traditional flat data tables into hierarchical layouts where dimensions are visually stacked and nested, creating clearer relationships between data points. The big picture. The Tree Table View offers

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