Search Engine Marketing

Google now auto-upgrades Video Action Campaigns to Demand Gen

All existing Video Action Campaigns (VAC) in Google Ads are now automatically being upgraded to the newer Demand Gen format, as Google phases out VAC in favor of its more versatile and visual ad solution. Why we care. Demand Gen campaigns are designed to better align with how users browse and discover products across YouTube,

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3 ways to make sense of YouTube’s messy attribution

Attribution is a wild game, especially on YouTube. Marketers either over-credit it, under-credit it, or avoid it altogether because the platform doesn’t play by typical performance rules.  There are no clean click paths and no obvious conversions – just users watching, skipping, scrolling, and somehow deciding what to buy along the way. But if you’re

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