Search Engine Marketing

Impactful Local SEO At Scale: Delivering Better Results To Clients via @sejournal, @realserps

Google-compliant local SEO at scale doesn’t have to be difficult. The secret is applying automation where it counts to complement the work of your agency. The post Impactful Local SEO At Scale: Delivering Better Results To Clients appeared first on Search Engine Journal.

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Google apologizes to advertisers for major Shopping Ads glitch

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in

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Google Ads removes Audience Recommendations

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers. Advertisers will need to manually identify

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Google August 2024 core update: What we’re seeing so far

Google unleashed the much-anticipated August 2024 core update Thursday morning. Less than 24 hours later, Google Search confirmed a ranking bug, which is still ongoing. This means Google Search is volatile right now. And many SEOs and publishers have been documenting some of what they’ve seen since the August core update rollout started. Caveats. It’s important

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The billion-dollar one-person SEO agency: Fiction or the future?

Sam Altman, cofounder of OpenAI, is in a betting pool with other tech CEOs.  The bet is simple. What the first year will be for a one-person billion-dollar company? This article will examine whether a billion-dollar, one-person SEO agency can emerge. Is it pure fiction or is it the future? What Altman said If we

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What winning video advertising creative looks like in 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let’s explore the powerful forces driving its continuous transformation. The evolution of video production and creation for advertisers To

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Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success via @sejournal, @navahf

Achieve PPC success in the enterprise space with this helpful checklist. Overcome the challenges and implement effective strategies for maximum ROI. The post Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success appeared first on Search Engine Journal.

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