Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the people and teams driving your SEO efforts – whether in-house, at an agency or outsourced. Regardless of the structure, […]
How to set goals for your SEO team Read More »
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need to go beyond standard segmentation. Without tapping into real-time data and advanced AI-driven insights, businesses risk losing potential customers
Hyper-personalization in PPC: Using data to deliver tailored ad experiences Read More »
Identify the reasons why your pages are reported as “Discovered – currently not indexed” by Google Search Console and how to get them indexed. The post Ask An SEO: Why Are My Pages Discovered But Not Indexed? appeared first on Search Engine Journal.
Ask An SEO: Why Are My Pages Discovered But Not Indexed? via @sejournal, @HelenPollitt1 Read More »
Explore these 17 handpicked marketing campaign examples to inspire you. Semrush, Crunch Fitness, Go RVing, RevGenius, and more.
17 Powerful Marketing Campaign Examples to Prepare for 2025 Read More »
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.
What Is Organic Marketing? Benefits and 5 Tactics to Use Read More »
Learn to improve click-through rates for both organic and paid search in our detailed guide.
How to Improve CTR for Organic & Paid Search Read More »
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
What Total Addressable Market (TAM) Is & How to Calculate It Read More »
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. Join ABM and AI for Marketers: Priority Use Cases
Use AI to supercharge your ABM campaigns by Edna Chavira Read More »
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities. New asset testing features for Performance
Google Performance Max gets new AI-powered video creation, asset testing Read More »
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. The post Google Rolls Out AI-Powered Updates To Performance Max Campaigns appeared first on Search Engine Journal.
