Search Engine Marketing

As AI-driven platforms increasingly shape how brands are represented online, marketing leaders face a new imperative: ensuring their narrative remains accurate, consistent, and strategic. In this webinar, technical marketing expert Myriam Jessier and Gerald Murphy, Evangelist at Semrush Enterprise, will introduce the Brand Control Quadrant—a practical framework for understanding and managing how large language models

Advertisers are leaning into AI to help optimize pay-per-click (PPC) campaigns. But how reliable is that AI guidance? Five popular AI tools – ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Meta AI – were asked 45 PPC-related questions by data Insights company Wordstream. The result? One in five answers were flat-out wrong. The experiment. The

The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI models, declining ad revenue, and a growing threat to the business model that has powered the web for decades. Now, Cloudflare is stepping in

AI is everywhere right now, and its impact on marketing is undeniable. But while the buzz is justified, it’s not the only story shaping PPC in the months ahead. To get a broader view of what’s ahead for paid search in the second half of 2025, we’re zooming out to spotlight four key trends worth