Search Engine Marketing

How AI-powered search is reshaping SEO (and what to do about it) by Edna Chavira

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact

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Google vision match vs. traditional search: Early insights on AI shopping tool

With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item.  The real kicker is that the product generated likely doesn’t exist.  The AI will create something that you want, show you the product, and then try to match the

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Your 2025 playbook for AI-powered cross-channel brand visibility

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed.  This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered workflows to build authority, trust, and reach across platforms. Why authority still wins in the age of

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Google Search Console updates its Merchant opportunities report

Google announced it has refreshed and renamed the Search Console report now known as the Merchant opportunities report. Previously, this report was named the Search Console Shopping tab listings report, when it was introduced in November 2022. The Merchant opportunities report within Google Search Console can show you recommendations for improving how your online shop

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