Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers. The post Ex-Google Engineer Launches Athena For AI Search Visibility appeared first on Search Engine Journal.
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in AI-driven automation. Driving the news. A new option, Search terms and landing pages from AI Max, is now available in the Search terms report
Google Ads adds new AI Max reporting view Read More »
Google Ads fully launched Smart Bidding Exploration for campaigns using Target ROAS (tROAS), giving advertisers a new lever to unlock more conversions without changing campaign structure or increasing spend. Driving the news. Advertisers can now enable Smart Bidding Exploration at both the campaign and portfolio level. The feature provides Google’s AI with more flexibility to
Google Ads rolls out Smart Bidding Exploration for tROAS campaigns Read More »
Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool. The post Google’s John Mueller Clarifies How To Remove Pages From Search appeared first on Search Engine Journal.
Search has crossed a tipping point. Generative AI is replacing traditional ranking systems with probabilistic, intent-based retrieval. Content is no longer competing for positions – it’s competing to be cited, synthesized, and surfaced by language models. To stay visible, content must be clear, credible, and machine-readable by design. The generative front door: Rethinking content for
Chunk, cite, clarify, build: A content framework for AI search Read More »
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.
As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach high-intent audiences across multiple placements while leveraging Google’s automation to optimize for purchases. New customer acquisition goals in Performance Max
How to use Performance Max for high-value customer acquisition and retention Read More »
Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead. The post Is It Time To Remove Focus From Average Position In GSC? appeared first on Search Engine Journal.
Is It Time To Remove Focus From Average Position In GSC? via @sejournal, @TaylorDanRW Read More »
The second core update of the 2025 year, the June 2025 core update, is now done rolling out and complete. It started on the last day of June, June 30, 2025 and completed about 16 days and 18 hours later on July 17, 2025. Google called this update “a regular update designed to better surface relevant,
Google June 2025 core update rollout is now complete Read More »
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The post Google Answers Question About Structured Data And Logged Out Users appeared first on Search Engine Journal.
