HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale. The post HubSpot Announces 200+ Features At Spring Spotlight 2025 appeared first on Search Engine Journal.
Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative. But this article isn’t about how to design beautiful, on-brand, high-performing creative elements. It’s about building a testing process
A testing primer for B2B paid social creative optimization Read More »
Managing reviews for dozens or hundreds of locations? Here’s how to protect your brand and keep customers from bouncing before they walk in. The post Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles appeared first on Search Engine Journal.
The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have felt like a gut punch. On March 13, Google rolled out its first core update of 2025 – a sweeping algorithmic change that lasted 13 days and left many independent creators reeling. Some saw their
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers Read More »
AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era. The post To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model appeared first on Search Engine Journal.
To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model via @sejournal, @gregjarboe Read More »
Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we
Beyond tagging: High-value GenAI use cases for DAM by Vertesia Read More »
Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files Patent On Personal History-Based Search appeared first on Search Engine Journal.
Google Files Patent On Personal History-Based Search via @sejournal, @martinibuster Read More »
URL parameters are bits of information added to URLs after a “? “ symbol to filter or organize content.
What Are URL Parameters? A Guide on How to Use Them Read More »
Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority And Visibility appeared first on Search Engine Journal.
You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail
