Search Engine Marketing

Your next customer might not be human: Designing journeys for people and AI agents

For the past decade, customer journey design has assumed one thing: the customer is human.  A real person. Messy. Emotional. Overloaded.  Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents are starting to influence how people search, compare, choose, and

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PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews via @sejournal, @brookeosmundson

Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.

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Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google.  At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from

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